Gumming Together
( Avila, 2008, CC BY 2.0 ) Gumming Together According to recycling advocacy organizations, consumers in the United States use more than 400 million tubes of toothpaste each year ( Linnenkoper, 2019 ). Each of these tubes is made of plastic that encases a layer of aluminum to protect the paste inside. Unable to be recycled, the product will more than likely end up in a landfill, unable to decompose. After responding to consumer demands for packaging alternatives, as well as pressure and cooperation from organizations working to reduce plastic waste in the environment, Colgate responded with a five-year plan to address the issue of the material in their packaging. Initial prototypes proved difficult to squeeze, which didn’t please the company as the goal was to develop a packaging that would ensure sustainability going forward, and be able to be replicated in other developed products. Tom Heaslip, Colgate’s worldwide director of global packaging, explaine...